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Jo Malone London’s Veggie Immersive Experience

In celebration of the new Brit Veggies Collection and Nordstrom’s 125th anniversary, this event brings vegetables to life.

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By: Rachel Klemovitch

Assistant Editor

Jo Malone London is transforming Nordstrom NYC’s Center Stage into an immersive Vegetable Garden experience in celebration of its whimsical new Brit Veggies Collection.

The new Brit Veggies Collection was created as an exclusive launch for Nordstrom’s 125th anniversary.

Running for the month of June, the activation invites guests to step inside a sensory-inspired garden showcasing the collection’s unexpected vegetable-inspired fragrances.

Visitors can explore the scents through a fully immersive retail experience, complete with interactive moments designed to bring the collection to life.

Available exclusively at Nordstrom, the Brit Veggies Collection also includes a Trio Set, Tomato Leaf Hand Wash, and Green Tomato Vine Candle.

Immersive scents include Scarlet Beetroot, Velvety Butternut, and Carrot Blossom. 

Jo Malone London’s activation offers a timely look at how heritage fragrance brands are creating memorable, multisensory consumer experiences while celebrating unexpected scent stories inspired by the British countryside.

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